Valenco Surface Design Rebrand Case Study

Meet
Blair MacGregor

Founder

Before launching Valenco Surface Design, Blair Macgregor had a clear vision: to bring world-class surface design to Scotland and redefine how people experience interiors. For him, a wall is never just a wall - it’s a canvas for craftsmanship, texture, and individuality.

Blair noticed something missing in Scotland, a truly luxurious, design-led approach to Venetian plaster and microcement, paired with a hands-on, personal experience. Most people never got to see or touch these finishes before committing.

So he changed that.

With a dedicated showroom and a team of artisans who share his relentless eye for detail, Blair has built Valenco into Scotland’s go-to destination for timeless, bespoke surface design. From high-end residences to boutique businesses, his work blends craftsmanship, innovation, and a deep respect for individuality.

For Blair, it’s never just about the finish. It’s about creating spaces that feel as good as they look — and leaving every client with something that will last for years to come.

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Work With Us

Meet
Blair MacGregor

Founder

A Talented Brand, Hidden in the Crowd Valenco is a business built on quality and technical expertise, yet their digital presence did not reflect their true value. Like many visionary founders, they were talented but hidden. Their original message was diluted, forcing them to compete on price rather than authority. They needed to stop chasing leads and start attracting the right partners through a cohesive brand narrative.

We began with our Audit & Insight phase to find the "white space" where Valenco could dominate. We stripped away the noise to define their unique "Why" and mapped a strategic roadmap that aligned their commercial goals with a high-end creative execution.

Discovery
& Research

Customised Strategy

When we partnered with Blair, Valenco Surface Design, they already had immense artistry, yet their digital presence failed to reflect the calibre of their craft. They were talented but hidden. To move them from "hiding" to "attracting", we crafted a bespoke identity system as refined and timeless as the surfaces Blair and his team create. He sought substance over noise. He required confidence without pretension and clarity without compromise.

By aligning their visual identity with a high-performance e-commerce engine, we have transformed Valenco from a vendor into a market authority. The result is a brand that looks effortless, but works tirelessly.

Logo: A visual shortcut to trust and precision, designed to stand the test of time.  
Colour Palette: Warm neutrals and deep, rich accents inspired
by natural materials
Typography: Clean, modern sans-serif for a contemporary,
confident look 
Brand Book: Comprehensive guidelines to ensure consistency
Website: A bespoke, responsive design built to inspire and convert
Advertising Assets: High-impact visuals and video optimised for digital campaigns
Photography & Videography: Showcasing the craftsmanship, textures, and showroom experience
E-commerce Platform: A high-performance digital asset engineered to drive revenue and convert visitors into loyal clients through a seamless user experience.

Stories that Resonate.

Systems that Perfom.

Launch

With every asset in place, we brought the new Valenco brand to life across all platforms. The website went live with a seamless mix of cinematic visuals, clear messaging, and an intuitive user experience - giving potential clients an immediate sense of the luxury and craftsmanship behind Blair’s work.

Photography and video content rolled out alongside the launch, feeding into targeted ad campaigns designed to drive showroom visits and high-quality enquiries. Each touchpoint - from social ads to the website contact form - was built to feel consistent, intentional, and premium.

The launch wasn’t just about going live. It was about creating a first impression that set Valenco apart from day one, positioning Blair as the leader in Scotland’s luxury surface design space and giving his brand the tools to grow with confidence.

Continuous
Optimisation

Our role didn’t end at launch. We equipped Blair with a complete library of branded assets, from photography and video to the brand book, so his team could confidently maintain consistency across every channel.

The website was built with flexibility in mind, making it simple to add new projects, update imagery, and adapt content as Valenco grows. By providing a solid brand foundation and the right creative resources, Blair has everything he needs to continue presenting Valenco with the same level of polish and professionalism well into the future.

Moah Media remains on hand for any future refinements, ensuring the brand continues to evolve while staying true to its original vision.

Reflection

Blair is a visionary who treats every surface as a work of art. His commitment to precision provided the perfect foundation for our collaboration. We worked closely with Blair and the Valenco team to move beyond aesthetics. This was a strategic evolution to build a brand that reflects their true value.

We created a complete digital presence where none existed before. This is a comprehensive Brand Impact System. We built a high-performance funnel designed to attract high-value clients and a bespoke e-commerce platform specifically for Venetian plastering masters. This performing asset allows Valenco to serve their peers and their customers with equal authority.

The creation of these digital platforms positions Valenco as an undisputed authority in the design landscape. From the visual identity to the robust technical infrastructure, every element serves a purpose. They have moved from being hidden to being the only choice in Scotland’s design landscape. It has been a privilege to partner with the team to build this legacy-focused asset.

Valenco

Valenco

Valenco

Meet
Blair MacGregor

Meet
Blair MacGregor

Discovery
& Research

Customised Strategy

Customised Strategy

Brand Identity

Stories that Resonate.