Connor Feeney

Connor Feeney

Connor Feeney

Case Study

Personal Brand Identity &
Personal Brand Funnel

Case Study

Personal Brand Identity &
Personal Brand Funnel

01

Meet
Connor Feeney

Founder
Connor Feeney is a high-performance coach and property entrepreneur who understands that true success requires two things: a resilient body and a strategic portfolio.

While Connor had the expertise and the track record, his digital presence didn't reflect the Elite standard he provided to his clients.

He needed a brand that moved him from a service provider to a market authority.
I came to Moah Media posting every single day, putting out content constantly, but my message never really reflected who I was or why I do what I do as an experienced personal trainer. I was busy, but I was not landing. On top of that, I have a property business on the side, and everything was scattered. Different messages, different channels and no clear focus.

The one to one call with Alexna changed that. She was excellent at helping me dig out my actual story and work out how to apply it to the brand. For the first time it felt like the business was being built around me, not around whatever happened to be working for everyone else in the marketplace.

Carlos, the website design manager, kept me updated at every stage. He made sure I was happy with each step before moving on to the next, so I always knew exactly where things stood. The service throughout was genuinely first class.

The result is that everything, the training business and the property side, now posts through one channel, which means I am focused and consistent instead of spread thin. I feel like I am in a market of my own. My own story finally meets the business, and I have stopped copying what works for other people. The biggest lesson I have taken is that speaking to a smaller, sharper audience drives far more real sales than chasing vanity metrics ever did.

If you want your brand to actually sound like you, I would not hesitate to recommend them.
01

Meet
Connor Feeney

Founder
Connor Feeney compiting hyrox
Developing a brand strategy
Connor’s expertise was split across two high-value niches: fitness and property.

Without a cohesive narrative, he risked confusing his audience. He was talented, but he was hidden behind a disjointed online presence.

He needed a digital asset that could align both paths to authority. Without a unifying structure, a dual focused presence often confuses the market and dilutes the individual's perceived authority.
02

Discovery
& Research

Connor’s expertise was split across two high-value niches: fitness and property.

Without a cohesive narrative, he risked confusing his audience. He was talented, but he was hidden behind a disjointed online presence.

He needed a digital asset that could align both paths to authority. Without a unifying structure, a dual focused presence often confuses the market and dilutes the individual's perceived authority.
03

Customised Strategy

03

Customised Strategy

We initiated the transformation by applying our signature Clarity First methodology.

Connor’s business profile presented a unique challenge because his expertise spanned two very different worlds: high performance fitness and strategic property investment.

Instead of treating his fitness and property work as two separate worlds, we focused on the one thing that connects them: the high-performance mindset that drives everything Connor does.

By engineering a cohesive Master Brand identity, we ensured that every piece of content and every design choice reinforced his reputation. This strategic approach didn't just list his services. It aligned both paths to authority into one formidable digital asset that works as hard as he does.

Narrative Alignment: We created a brand story focused on Elite Performance, positioning health as the foundation for wealth.
Authority Positioning: We moved the focus from training and investing to Executive Performance and Strategic Wealth Building.
Funnel Engineering: We designed a seamless journey from the high-performance hook to a direct application for mentorship.

Design team working on Connor's logo
Connor imagery and usage
Connor Feeney Logo

Brand Identity

Stories that Resonate.

Systems that Perfom.

04

Launch

Connor Feeney Logo
We engineered a visual identity that is both professional and aesthetically Heavyweight. This was not merely about creating a simple logo. It was about building a comprehensive visual language that reflects Connor’s status as a high performance leader.

By utilising a sophisticated palette of deep, grounded tones punctuated by sharp turquoise accents, we created a brand mark that communicates immediate credibility and absolute competence. We believe that aesthetics without strategy are just ornaments. Therefore, every single pixel was meticulously designed to ensure Connor is perceived as the undisputed authority in his field. This visual system acts as a high end digital introduction, ensuring that before he even speaks, his audience recognises his work. It is a brand that feels substantial. It establishes a legacy of trust from the very first interaction.
05

Continuous
Optimisation

Connor Feeney website montage
With every element in place and the platform launched as a high performance authority asset, blending a sharp visual identity with a conversion led user journey. This gave potential partners and mentorship clients an immediate sense of the discipline, strategic depth and uncompromising standards that define Connor’s professional methodology.

Instead of relying on vanity metrics, we created a distinct technical advantage. The entire personal brand funnel was built with SEO and AEO readiness at its core. By optimising the architecture for both traditional search and modern answer engines, we ensured that Connor’s expertise is discoverable exactly when his target audience is seeking high level solutions.

This launch marked the activation of a living digital asset rather than the completion of a project. We remain integrated with Connor’s growth, constantly refining his narrative and stress testing his funnel to ensure they perform at peak capacity. By monitoring the evolving landscape of AEO and SEO, we provide a technical advantage that adapts in real time. This is a long term partnership designed to ensure his brand remains as dynamic as his ambitions.
06

Reflection

Connor Feeney Working with a client in the gym
Reflecting on the Connor Feeney project, it served as a profound reminder of why we prioritise narrative depth above all else. Representing a client who dominates two seemingly unrelated niches is a delicate balancing act.

The risk of diluting a personal brand is high when trying to speak to both property investors and high performance athletes simultaneously. To solve this, our brand experts, designers, and development team had to operate in total synchronicity to ensure these two journeys converged into a singular path to authority.

We wanted to translate the man we saw in our strategy sessions into a digital reality. It took a meticulous blend of psychology led UX and design to ensure that Connor’s true self: his discipline, his grit, and his undeniable expertise, resonated with the world exactly as we experienced it. For the MOAH team, the real victory was not just launching a platform. It was the knowledge that we had successfully communicated his internal vision. We have ensured that the world now sees the same elite strategist that we do.

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