MOAH Logo

CASE STUDY — MOAH MEDIA

Ocoee House

Turning a paid traffic habit into a brand people seek out

THE CLIENT

Ocoee House is a UK based home
fragrance and candle brand

01

The Challenge

Before the rebrand, Ocoee House's traffic was almost entirely bought. In a comparable three week window, 72% of sessions came from paid social. The average visitor spent a mere 20 seconds on site before leaving.

The brand had reach, but not recognition.

When we removed the ad spend, very little remained beneath it.
Ocoee House: clean citrus candles
02

The Strategy

We reject the approach of buying temporary attention. We focus on building a performing asset. We completely transformed the Ocoee House brand identity and digital presence. We stripped away the visual noise and implemented a design with purpose.

By establishing a polished, authoritative voice and a seamless user journey, we engineered a digital ecosystem that acts as their most valuable sales asset.

We made sure they stop chasing customers and start attracting them.
Ocoee House Design Mockup
MOAH completely changed how we present ourselves to the world. We are no longer shouting into the void. We are finally being seen and trusted by the right people.
Ocoee House
03

The Results

In the first three weeks after launch, with no paid media running at all,
we observed a monumental shift in how the market interacts with the brand [cite: 1]:

Paid dependence collapsed, earned channels took over.

Organic search, direct, and referral traffic together grew from a quarter of all sessions to over two thirds of the mix. This provides real evidence that the site no longer needs to buy its way to an audience.

Referral traffic doubled.

This marks a genuine increase in organic brand sharing.

A brand new discovery channel appeared.

Visitors are now finding Ocoee House through AI assistants like ChatGPT and Perplexity. This channel did not register at all before the rebrand. It proves our messaging is clear and quotable enough for these advanced tools to surface.

Average time on site rose to 1 minute 7 seconds.

This is a massive improvement from the previous 20 seconds. Visitors are finally staying long enough to actually read the narrative.

14 real orders were placed

with zero ad spend behind them.
MOAH Logo

Our Address

7 Cambuslang Way,
Cambuslang, Glasgow
G32 8ND

Phone

0141 286 4692

Email

info@moahmedia.com